FASHION, BEAUTY, LUXURY AND CREATIVE COMMUNICATION
art direction & visual culture
CREATIVE DIRECTION
Brand development from the ground up, combining business management, sales, marketing and creative concepts to build a strong brand identity
ART DIRECTION
Creation of visual identities and artistic concepts that express a brand's personality through design, imagery and visual storytelling
FASHION STYLING
Development of styling concepts and selection of looks for fashion editorials, campaigns and audiovisual projects, in collaboration with fashion professionals
FASHION MARKETING
Marketing strategies to improve business performance, optimize resources, reduce unnecessary costs and create new opportunities for fashion, beauty and luxury brands
EVENT DESIGN
Creative concepts and visual experiences for commercial events, product launches and brand presentations that connect with audiences
FASHION COMMUNICATION
Communication strategies for product launches, brand positioning and the introduction of international brands into the Peruvian market
Latest EXPERIENCE
BEAUTY PACIFIC PERU
Marketing & Communication Manager
Led marketing and communication strategies for a portfolio of international niche perfume, beauty and luxury brands in Peru.
Focused on brand development, creative direction, product launches, retail experiences and market positioning.
Contributed to the growth of Beauty Pacific and the creation of Arabessence, a new retail concept dedicated to Arabian perfumery.
Portfolio
ALEXANDRA TEMPLE
Art Direction & Fashion Styling
BEAUTY PACIFIC
Creative Direction & Fashion Marketing
REVISTA CARAs
Fashion Styling
ALMUDENA MILIANI
Art Direction & Fashion Styling
About charlie
As an Art Director and Brand Strategist, I bring together fashion, beauty, luxury, and communication to create distinctive visual identities and brand experiences. My work is driven by creativity, culture, and a contemporary approach to design